ARTYKUŁ

Łukasz Golsztajn, Agnieszka Zimmermann

Prawne i etyczne aspekty reklamy produktow stosowanych w populacji pediatrycznej
2018-10-25

Legal and ethical aspects of advertising products used for paediatric populationy

The aim of the publication is to analyze the legal tools of children’s protection as recipients of advertisements of medicinal (dale products), medical devices and dietary supplements. An important element of the research is to get to know the opinions of parents on the frequency of commercials directed to children, their impact on children’s behaviour and the role of children as participants in the advertising message.
The study group consisted of 100 parents from whom the answers were collected using a questionnaire containing 13 questions. The criterion of exclusion from the possibility of participating in the study was that the respondents had medical or pharmaceutical education. The assumed hypothesis: watching television by children and hence advertising of medicinal products, medical devices or dietary supplements is strongly associated with exerting pressure on the parents’ purchase decisions in the pharmacy, was confirmed on the basis of the results of their own research.

Keywords: pharmacy law, advertising, children, medicinal product, medical device, dietary supplement.

© Farm Pol, 2018, 74 (10): 616–624

Prawne i etyczne aspekty reklamy produktow stosowanych w populacji pediatrycznej

372.07 kB | 29 kwietnia 2019